Journal
Long-form writing
Slower than a blog
Read at paper speed.
Roughly one piece per month, never per week. No related-posts carousel. No share-button trackers. The page is just type.
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2026 · 04 · 22
Why we don’t have a growth chart on our homepage.
A growth chart is a thing you draw after the work. We don’t have one yet because we are doing the work. When we have a chart worth showing, we still won’t put it on the homepage. We’ll put it in the rings.
~7 min read
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2026 · 03 · 18
The bristlecone pine, the metaphor, and the math.
A short biology lesson, a longer thought about what it means to optimize for the half-life of a customer relationship rather than the slope of an acquisition curve.
~9 min read
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2026 · 02 · 26
What “operator-in-the-loop” actually costs you.
Approving a draft costs a few minutes. Letting an autonomous system ship the wrong email costs your reputation with a customer who waited eight years for you to reach back out. The cost-benefit isn’t close.
~6 min read